Live from Jeter Arena in Boston
A Yankees fan won a charity auction to rename Boston's FleetCenter Arena for one day. So of course, he wants to name it after Derek Jeter. They should make a MasterCard "priceless" ad for this.
Speaking of which....
By the way, if you have a couple grand sitting around, you too can rename the FleetCenter for a day by bidding at one of the eBay charity auctions. Maybe I'd name it the "Paige Sports Arena" just for kicks. Or maybe I should aim higher and name it the "Harvard University, Please Give My Kids A Scholarship Arena" and hope that the attendant publicity pays off.
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